Text Messaging for Organizers: How to use broadcast and peer-to-peer texting to recruit supporters and move them to action

 
 
 

Watch this webinar recording to learn how you can use broadcast and peer-to-peer texting to recruit supporters and move them to action.

You'll learn how organizers are using text messaging to:

  • Recruit new supporters at actions and rallies with text opt-ins
  • Mobilize supporters to attend events, contact decision makers or donate
  • Reach likely supporters via texting people from the voter file, commercial databases and other sources

You’ll also learn the differences between broadcast and peer-to-peer (aka person-to-person) programs and how they can intersect.

If you don’t have time to watch the whole webinar, here are 4 key takeaways:

1. Higher action rates

Broadcast and peer-to-peer texting has higher open rates and higher action rates than email. Text messaging can be used to recruit people to attend an action or event, make a call to a decision maker, donate money and more. 

2. What is peer-to-peer texting?

Peer-to-peer texting allows organizations to send batches of templated text messages, have real conversations with the recipients, and record data based on their responses. Organizations can text people who haven’t opted-in to text messages because each message is sent individually from a regular 10 digit phone number.

3. What is broadcast texting?

Broadcast texting allows organizations to send a message to thousands of people at once. Some broadcast text messaging platforms -- including Mobile Commons -- allows for automated responses to inbound messages. Organizations must get permission to send messages to supporters before texting them. Permission can be given on a sign-in sheet, a web form or from the supporter texting a keyword into a short code number. To see broadcast texting in action, text "HUELGA" to 41411.

4. Combine broadcast and peer-to-peer texting together to supercharge your organizing

Cosecha uses a broadcast text messaging platform to build their list of supporters at actions by asking the crowd to text “HUELGA” to 41411. They then use peer-to-peer texting to recruit people to attend events, join mass calls or form a local organizing team.

Watch the webinar recording for more examples of organizations using broadcast and peer-to-peer texting.

Additional Resources

Presenters

Thaís Marques is a volunteer organizer for Movimiento Cosecha, a new nonviolent movement that calls for the permanent protection, dignity, and respect for all immigrants in the United States. Thaís is the national coordinator of the Sanctuary Campus movement which mobilized over 100+ campuses to participate in mass walkouts and over 500 universities to declare themselves sanctuary.

Daniel Souweine is the co-founder of Relay. Prior to Relay, Daniel was the Director of the Bernie Sanders campaign’s national texting program, where he led a volunteer team that sent more than 8 million peer-to-peer text messages during this year’s Democratic Primary.

Lloyd Cotler is a mobile strategist at Mobile Commons and was SMS Campaign Manager at Hillary for America, where he ran the nationwide SMS program for organizing, fundraising, GOTV, rapid response and more.